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Wardrobe Color Psychology
Strategies for Asians

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Here are some guidelines to think about when selecting shades of various basic colors:

Red
Is symbolic of fire and blood, and stands for excitement and physical strength. It has a great deal of energy and intensity, and can also create a very romantic, passionate or dramatic mood. A wide range of red looks terrific on Asians. As the complementary color of green on the color wheel, it complements olive skin tones beautifully.

Best: True Red, Magenta Red, Ruby, Wine
Worst: Orange-Red

Pink and Peach
Are delicate, feminine, compassionate, calming and approachable. They project less energy than red. Choose pink if you have fair or olive skin tone and peach if your skin tone is more yellow or golden.

Orange
Stands for fire and sunlight. Orange is similar to red but toned down in intensity. It can reflect friendliness and liveliness. Orange looks great on Asians with light to medium brown hair. If you have black hair, orange works if you have a yellow or golden tint in your skin tone.

Best: Deep, Vivid Orange worn with a lot of Black
Worst: Rust, Light Orange, Tangerine

Yellow
Is the color depicting sunshine. It connotes radiance, warmth and friendliness. The wrong shade of yellow can easily make your complexion appear sallow. In general, Asians should wear yellow only in small amounts, rather than from head to toe.

Best: Canary Yellow, Lemon Yellow, Daffodil Yellow
Worst: Mustard Yellow, Cheddar Yellow, Chartreuse Yellow

Green
Induces a feeling of stability, balance, naturalness, freshness and tranquility. Shades of green containing yellow or brown can bring out an unflattering sallow tone in some Asian skin tones.

Best: Emerald Green, Hunter's Green, Clear Green
Worst: Sage Green, Moss Green, Lime Green, Tea Green

BLUE
Represent the sky and water. The light blues are calming, while the dark blues such as Navy, give off a feeling of power and authority. Navy is one of the most versatile neutrals. It is an important color for anyone working in the corporate world because it projects professionalism and leadership. Asians wear almost all bright blues and deep blues well. Some of the very light shades, and shades with a lot of yellow or green do not work well for some Asians.

Best: Navy Blue, Cobalt Blue, True Blue, Royal Blue, Turquoise, Deep Periwinkle Blue.
Worst: Baby Blue, Pale Aqua Blue.

Purple
Stands for the mystical, sensitivity, uniqueness, and artisty. In ancient times, it suggested wealth and royalty because as a dye, it was rare, and expensive to produce. Purple can be very flattering for skin tones with a lot of yellow because purple is the complement of yellow. A deep eggplant purple suit is a new power color for Asian Women to wear in the corporate world.

Best: Royal Purple, Violet, Amethyst
Worst: Lilac, Lavender, if the skin tone has a yellow or green tint.

Brown
Is associated with the ground, dirt, and earth. It creates a feeling of comfort, casualness, and sincerity. Many shades of brown, especially the lighter ones, blend with Asian skin tones, and create a dull and boring look. If you like these shades, dress them up with other, more striking colors, and accessories.

Best: Dark Brown, Espresso Brown
Worst: Honey Brown, Rust Brown, Camel, Khaki

Gray
Is a neutral that is not based on any hue but rather is a mixture of black and white. It connotes peace, reliability and conservatism. Dark gray signifies power and authority. Gray is a traditional corporate wardrobe color. Finding the correct shade of gray is your challenge. Some grays can have a green or red tint. Avoid gray with a green tint if you have an olive complexion. Asians with light to medium brown hair should use gray sparingly, because their warm hair color is not complemented by gray, which is cool.

Best: Charcoal, Medium Gray, Dark Gray, Blue-Gray
Worst: Gray with Green, Gray with Yellow

Black
Stands for the night, power, mystery and dignity. Because of its versatility, it has been one of the most important fashion colors. Most Asians can wear black beautifully unless they have light brown hair with a very pale complexion, in which case black would be too strong and dominant. Black is always elegant and chic after five. Team a black suit with almost any color for wardrobe building. A change in accessories with a black suit can easily transform a day look into an evening look. Black belongs in almost every Asian woman's wardrobe.

 

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