Reprinted from Hokubei Mainichi, November 25, 1997

SAN FRANCISCO – Award-winning author Donna Fujii is launching her much-anticipated makeup and skin care lines based on her acclaimed multiethnic color analysis system featured in her best-selling book, Color With Style.

Donna's new makeup line, Donna Fujii Color System, is the first and only one designed as a part of a multiethnic color analysis system to identify the perfect makeup colors for all women. Her makeup colors were specifically developed to provide the most flattering colors and combinations for the 25 color categories of Caucasians, Asians, Africans, and Latinos described in her book. Once a person's color category is determined, Donna's system identifies the perfect colors of lipstick, blush, eye shadow, liquid foundation, powder, mascara, etc. for that client's skin and hair coloring.

Donna's innovative approach is also reflected in her new skin care line, Donna Fujii Skin System, which combines the finest botanical and herbal products with the most advanced yet gentle skin technology in a balanced fusion of eastern and western skin treatment concepts.

The marketing concept Donna will employ is as innovative as her products. Her sales team will be made up of Color With Style consultants whom she has certified through the Donna Fujii Institute, affording them the prestige and credibility of her internationally acclaimed color analysis system and best-selling book. She believes that combining a sales team of certified consultants, strong consultant support and her color system driven product lines will prove to be a winning formula. Her products will not be sold in retail or department stores. Her U.S. cosmetics launch will be followed by her Japan launch in May 1998.

In 1993, Donna helped to boost the sales of Shiseido Cosmetics when she designed a color analysis system of makeup colors for their top line, Revital. Inspired by her success with Shiseido, Donna assembled Team Excellence, an advisory board consisting of noted authorities in the fields of medical dermatology, esthetics, and makeup, to develop from scratch the best possible makeup and skin care products for her clients. Over a two-year period, Team Excellence accomplished all of its objectives and more, resulted in cutting-edge cosmetic products delivering quality, features, and innovations perfectly suited for her consultants and clients.